Mutual of Omaha was well-known to people old enough to remember watching “Wild Kingdom” in the 70s and 80s. But to people under the age of 50, not so much. We created a content program that would speak to the 25-45 year-old audience, not by trying to sell them life insurance, but by prompting discussions around some of the end-of-life issues every family must eventually face.

Story researched and written by Chris Walton.

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